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Mar 25, 2020

Tonja LaFrenz

  • Professional Recruiter with over 25 years of experience HERE TO HELP!
  • Dallas, TX, 75252, US
On Site or Remote Applicant Tracking Systems Candidate Experience Recruiting Sourcing Talent Acquisition

Personal Summary (describe yourself)

Sr. Professional Recruiter with a history of success gained from a powerful network of top performers and client connections. A true ROCKSTAR recruiter who builds relationships and holds the access key to passive candidates & exciting careers with innovative companies. Unique ability to find a "needle in a haystack" quickly and on target. If you are seeking "Service Excellence", you have found the right recruiter!

Work Experience

Founder & Professional Recruiter

Founded by a Professional Recruiter with over 25 years of experience in numerous industries. RareFind Search Consultants offers customized placement fee agreements to our Clients. Perfect for small to medium-sized (SMB) businesses with limited staffing budgets. Utilizing an elite database of ROCKSTAR candidates, we only submit the best of the best. We believe in quality versus quantity and will leave no stone unturned until we secure your RareFind! At the same time, we also offer unmatched support services for our Candidates. We empower & encourage each professional to go after their dream job by giving them the tools and the confidence needed to obtain it. At RareFind, each candidate has their own personal Career Coach cheering them on from the sidelines genuinely celebrating their WIN!

Sr. Digital Recruiter
Oct 2018 - Mar 2019 HYFN LOCAL

(Temporary Assignment, Remote from Dallas)

HYFN Local is a multiplatform digital media company that connects local brands to the right audiences. A market leader in local advertising catering to small-to-medium businesses nationwide.

Referred by a former candidate and asked to join the digital marketing team on a temporary basis to recruit for difficult to fill positions and build strategic candidate pipelines in SEO, SEM, Programmatic, Paid Social, Web Content, Digital Campaign Management, and Digital Sales. Supported the VP of Operations and Directors at HYFN Local; Nexstar Digital - Data Services; and Client Support & Operations at LAKANA. Viewed over 10,000 LinkedIn profiles in less than six months, adding close to 500 new pipeline candidates. Conducted phone screens, scheduled interviews with hiring managers, and dispositioned applicants accordingly. Recorded all recruiting activities via iCIMS.

Sr. Recruiting Business Partner
Jun 2018 - Aug 2018 ATOS

IDM Service Delivery (Contract: Networkers)

As a global leader in digital transformation services, Atos is focused on business technology that powers progress and helps organizations to create their future.

Brought on as a short-term contractor for a special project focused around a new business win in Chicago. Main goal was to add ITIL certified top talent to the pipeline for NAO Recruiters to tap into. Sourced, screened and interviewed candidates for high-level positions in IT Service Management - incident, problem, change, process, messaging; Infrastructure - backup, server, storage, network; Data Management; and Solutions Architecture. Supported IDM Service Delivery team hiring managers across the US. Tracked applicant and recruiting activities utilizing SuccessFactors.

Sr. Corporate Recruiter
Jun 2016 - Sep 2017 ReachLocal

ReachLocal's mission is to help local businesses around the world get more customers. The company offers a total digital marketing system for local businesses, comprised of web presence and digital advertising solutions.

Fully supported the Sales & Service Delivery units for Plano TX, Shreveport LA, and Phoenix AZ headed by the SVP of Global Services. Collaborated with hiring managers in Inside & Outside Sales, Social Advertising, Software Services (SaaS), SEO, SEM/PPC Paid Search, Digital Marketing Campaign Account Management, Facebook, Custom Solutions, National Brands and Partner Support. Also supported the VP of Marketing for internal Marketing, Product Marketing, and Graphic Design roles for the ReachLocal brand. Screened resumes, conducted initial phone screens, submitted top talent to hiring managers, coordinated all interviews, negotiated and extended verbal & written offers and forwarded to onboarding to complete the hiring process utilizing Taleo. Worked with marketing team to increase company's career page presence on LinkedIn & Indeed; served as an advocate to substantially increase employee referral program bonus; paid out annual bonus at 140% by exceeding performance goal expectations.

Sr. Corporate Recruiter (Independent Contractor)

The most rapidly developing trend in higher education is the utilization of technology in the delivery of instruction by universities around the world. Academic Partnerships (AP) helps public and private not-for-profit universities in the United States and top international institutions benefit from this global phenomenon. AP's comprehensive services include assistance in design and development of high quality and scalable online courses and programs; marketing and student recruitment globally; and student retention through graduation.

As a Sr. Corporate Recruiter supported Academic Services, Partner Support, Marketing, Digital Marketing, IT, Sales, Finance and Human Resources in all three of the organization's verticals - Healthcare, Education and Business. Actively sourced for 20+ open roles in the areas of creative, instructional design, learning technology, consumer insights, user experience, content publishing, email campaigns, analytics, SEM/PPC, applications software development, database design engineering, field sales, change management, PM, operations and managing director expertise. Recruited for all levels including Coordinator, Specialist, Manager, Director and VP.

Sr. Corporate Recruiter
Jun 2015 - Sep 2015 WORLDVENTURES

(Contract: Encompass)

Based in Plano, Texas, WorldVentures is the leading international direct seller of vacation club memberships and has Independent Representatives and members in 28 countries to date.

As a Sr. Corporate Recruiter responsible for managing 20+ job reqs simultaneously. Worked directly with hiring managers and VP's to create the most strategic sourcing strategies possible to attract and gain top talent for a privately held company that is growing at a phenomenal rate with expected annual sales to hit $1B in the next 18 months. Key contributor in finding passive candidates with full focus on helping "build" new teams of experts for all business units within the organization - IT Developers (BI, iOS, mobile, web, software); User Experience (UX); Consumer Insights; Finance & Accounting; Travel Products; and PMO. High degree of knowledge with data science and machine learning with solid networks and pipelines. Attended Big Design Conference / UX 3-day bootcamp.

Sr. Corporate Recruiter
Feb 2015 - Apr 2015 TXU ENERGY

(Contract: ApTask)

TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options and renewable energy programs.

As a Sr. Corporate Recruiter supported two major business units, Sales and Pricing & Analytics, for Texas based positions mainly in Dallas and Houston. Actively worked 15-20 open roles simultaneously such as: Business Strategy & Performance Management Analyst, Data Analyst, Data Scientist / Multivariate Analyst, Web Optimization Analyst, Consumer Insights, Analytics, SAS, SPSS, B2B Outside Sales Rep, Account Manager and Sales Executive. Externally sourced for passive candidates using strategic methods. Screened candidates who applied via company website and forwarded qualified candidates to hiring managers. Coordinated phone and face-to-face interviews on behalf of the hiring managers and their interview panels. Utilized SuccessFactors, ATS system, to document all recruiting activities. Worked with onboarding and HR Business Partners to complete the hiring process. Attended job fairs and events.

Professional & Technical Recruiter
Mar 2014 - Dec 2014 KELLY SERVICES

As a seasoned professional with a history of success quickly became a lead performer and producer with a 500% individual performance rate billing out $275K in direct hire and contract fees. Utilized extensive knowledge-base in engineering as well as resources gained from a powerful network of candidates. Ability to easily grasp and understand the qualifications needed for open job requisitions. Proven track record of placing top talent in various engineering roles in manufacturing, oil & gas, design/mechanical, applications/sales, chemical, biotech, electrical and project management. Also diverse in Finance/Accounting, IT and Scientific.

Sr. Talent Acquisition Consultant

(Contract: AeroTek)

Brought in as a Contract Corporate Recruiter to reduce the req load for existing company talent acquisition consultants
some of which were carrying up to 150+ open job reqs. Performed high volume full cycle recruiting for all US locations for a wide variety of positions (Branch Administrators, Equipment Repair Specialists, Facility & Environmental Technicians, Field Chemists, Field Service Supervisors & Foreman, Material Handlers, Vehicle Mechanics, Warehouse) working closely with hiring managers to develop a staffing strategy. Utilized company ATS (PeopleFluent), LinkedIn, Monster and other various websites for candidate sourcing. Screened resumes based job specific core competencies and requirements. Conducted phone screens, coordinated on-site interviews, assisted in on-boarding by guiding hiring managers through the background check & physical/drug screen process as needed. Actively worked 50-70+ open reqs simultaneously while remaining organized and up to date on all recruiting activities. Drove recruitment forward in a fast-paced nature by identifying qualified candidates quickly
getting top resumes in front of the hiring managers immediately and consistently providing candidate and hiring manager follow up to achieve the ultimate goal of reducing "time to fill".

Executive Recruiter & Staffing Consultant (Independent Contractor)

Served as a subject matter expert in the field of professional recruiting for oil & gas, engineering and water technology.
• Developed creative sourcing strategies to identify passive candidates by researching competitors, industry
trends and corporate changes.
• Delivered top talent quickly and on target by following job requirement guidelines and establishing relationships.
• Inspired job seekers to think "outside of the box" by providing them with valuable resources and tools.
• Empowered and motivated others by participating in and speaking at employment networking events.

Executive Recruiter (Independent Contractor)
Jul 2012 - Apr 2013 NOAH CONSULTING, LLC

Recruited and submitted top candidates for senior level data management consultants to create an elite team of Subject Matter Experts, Project Managers, Business Analysts, Data Architects and Data Analysts for projects in the U.S. and Calgary. Noah Consulting is a rapidly growing consulting firm based in Houston, TX with deep knowledge and understanding of upstream oil & gas industry operations and information management challenges. Noah provides some of the world's largest companies with innovative solutions to solve their most complex data management issues. Noah Consulting was recognized in 2012 by the "Houston Business Journal" as one of the Best Places to Work.

Executive Recruiter
Apr 2011 - Feb 2012 RANDSTAD USA

• Top producer for Dallas branch, billing out $150K+ in direct hire fees.
• Successfully recruited and placed candidates in mid-management & C-level positions in the following areas: finance & accounting, outside sales, aftermarket sales, regional sales management, business development, materials management, inventory & production control, clinical case management, telephonic utilization review registered nursing, mechanical & industrial engineering, design engineering, product engineering, applications engineering, plastics/polymer engineering, engineering project management, R&D, sensory science. Industries of expertise during tenure: automotive, compressors, healthcare, manufacturing, oil & gas, and water technology.
• Planned and executed consistently high volume of focused activities including business development, client research, cold calls and job order generation while maintaining high fill ratio required for successful performance.
• Developed and implemented an effective and differentiating recruiting strategy to build strong relationships.
• Built and maintained an effective referral network of contacts through LinkedIn, ATS and SalesForce.

President & Owner / Employment Consultant / Recruiter

(business closed June 30, 2010)

Employment Consultant & Professional Recruiter placing individuals in temporary, contract to hire and direct hire positions in various industries such as office/professional; construction/industrial; accounting/finance; engineering, high-level IT; legal and medical. Filled client job requirements through aggressive networking, sourcing and advertising. Screened, interviewed, and tested applicants on job-related skills and forwarded top candidates to clients. Processed payroll including payroll quarterly reporting, electronic tax payments, accounts payable & receivable, general ledger, and W-2's. Managed all aspects of HR functions including unemployment & workers' compensation claims, training & development, and regulatory compliance. Developed and executed marketing, advertising, and promotional programs. Built and maintained client network. Averaged $500K-$2M+ in sales.

• Promoted from temporary administrative employee to Placement Coordinator within one year of employment; purchased business in 1999 and grew to $2M in sales by second year.
• Placed hundreds of applicants via strategic networking; recognized as local industry leader and staffing expert.
• Significantly reduced workers' compensation costs by obtaining Cost Containment Certification through insurance carrier, which is the highest level of safety management offered.
• In 2001, became educated in IT and security clearance recruiting by researching industries, networking, and attending seminars; placed translators & interpreters in Baghdad after 9/11 via a Federal contract as a 3rd party recruiter.
• Raised $33K in 2002 for YouthZone, a non-profit organization that assists troubled children.
• Organized and co-founded "Community Employment Connection--Keeping Hope Alive" community brainstorming sessions for the unemployed in 2009; recognized in local newspapers.
• Received a Glenwood Springs Chamber Resort Association Top Brass Award, honoring top local businesses.


Master's in Human Resources & Industrial Relations
Loyola University - Chicago
Bachelor's in Psychology
University of Nebraska - Lincoln

Hire Me For

Recruiting & Sourcing and/or Screening Candidates