Feb 18, 2020

Lauren Kalamar

  • Employment Brand Marketer
  • Hoboken, NJ, 07030, US
On Site or Remote Employer Branding Public Relations Recruitment Marketing Writing

Personal Summary (describe yourself)

I am a marketer that specializes in employer branding and social media marketing in the New York City area. I have spent the last 8+ years helping SaaS technology and media companies market themselves online. With these skills and experiences, I can help your business:

- Define your employer brand brand strategy, goals, objectives, key performance indicators, and approach.
- Design your employer brand brand's storytelling framework which includes voice, target audience, channels, frequency, and content types.
- Create and edit marketing materials for your brand such as blogs, whitepapers, ads, and social media content.
- Pitch your brand to media outlets and influencers.
- Write and distribute content and marketing materials on an ongoing basis, and provide analysis on the performance of those materials.

Work Experience

Social Media Manager
Apr 2019 - Apr 2019 Kustomer

● Devised social media, community, and audio marketing strategy and policies.
● Drafted social media content for Facebook, Twitter, LinkedIn, YouTube, and Instagram that drove traffic to Kustomer.com, increased community growth by 295%, and engagement by 40%.
● Engaged with clients and prospects on social media and in Support Driven and CXPA community forums.

Talent Marketing Manager
Aug 2016 - Jan 2019 Nielsen

● Established Nielsen's global employer brand marketing strategy and budget.
● Produced owned and paid media content that brought in over one million page views to the Careers Site, over
100,000 leads, over 1,000 hires, increased social media followership by 23%, and engagement by 175%.
● Launched Nielsen's Careers Site refresh and first employer branding podcast.
● Designed marketing materials for global Nielsen university recruitment events.
● Recruited entry-level talent at Rutgers University career fairs.
● Led Women in Nielsen employee resource group committee that focused on developing female talent.

Social Media and Community Manager
Jun 2015 - Jul 2016 Sprinklr

● Planned and executed social media strategy and guidelines for internal associates.
● Educated enterprise clients, prospects, press, employees, and advocates on the Sprinklr platform with a 75%
SLA response rate.
● Composed content for Facebook, Twitter, Instagram, YouTube, and LinkedIn that drove awareness, traffic, and leads to Sprinklr.com, and increased community growth by 40%.
● Hired and managed projects for social media and marketing interns.
● Organized quarterly social reports for the Marketing team and senior leadership.
● Partnered with leaders cross functionally to implement Sprinklr's first employee advocacy platform and program.

Junior Social Media Editor
Jan 2015 - Apr 2015 Flavorpill Media

● Created social media content that increased Flavorwire.com's total social unique visitors by 32%.
● Expanded social audience by 215% through interest targeting, content optimization and engagement initiatives.
● Analyzed social performance data and organized it into a weekly report.
● Monitored trends, breaking news stories, and audience interest drivers for the editorial team.

Managing Editor
Sep 2011 - Dec 2014 Pop-Break.com

● Collaborated with press, section editors and staff writers to improve and diversify content.
● Oversaw content, SEO and social media processes, style guide, editorial calendar and staff hiring.
● Wrote and edited feature stories on television, music, film, and books.
● Crafted social media posts that attracted over 40,000 visitors per month

Product Documentation Specialist
Jun 2013 - Oct 2014 iCIMS

● Developed training and technical resources for over 1500 customers.
● Introduced a new online training system to reinforce product knowledge amongst internal staff.
● Wrote blogs for the company's website on social media recruiting and career development.

Education

B.A.
Sep 2010 - Jan 2012 Rutgers University

Hire Me For

Employer Branding / Recruitment Marketing